The cinematic adaptation of the popular video game has broken a new record, surpassing the final installment of the harry potter series. A minecraft movie, directed by Jared Hess, follows Steve, a skilled crafter, as he leads a team of misfits on a perilous quest to save the world of Minecraft from a formidable foe. The film has been a commercial success, grossing $817 million worldwide, with $382.5 million coming from north america and $435 million internationally.
- North America: $382.5 million
- International: $435 million
This achievement marks the fifth highest-grossing Warner Bros. title domestically, surpassing the previous record held by Harry Potter and the Deathly Hallows: Part II. The latter film grossed $382 million domestically, but A Minecraft Movie’s total has now surpassed it.
| Harry Potter and the Deathly Hallows: Part II | $382 million |
| A Minecraft Movie | $382.5 million |
Despite receiving mixed reviews from critics, A Minecraft Movie has resonated with audiences, with an 86% Popcornmeter score on Rotten Tomatoes. The film’s viral elements, such as the “chicken jockey” scene, have become a sensation on social media, especially among younger viewers.
- Virality on social media, especially among younger viewers
- Low weekend-to-weekend drops
- Relatively low theatrical exclusivity window
These factors have contributed to the film’s sustained success, with A Minecraft Movie still performing well in theaters after almost a month of release. While it may not reach the top three on the Warner Bros. chart, it’s clear that the film has struck a chord with viewers.
“The film’s success is a testament to what can be achieved when a movie appeals to younger movie-goers and how important a viral marketing component can be.”
This phenomenon is not unique to A Minecraft Movie; other films have also benefited from viral marketing. However, it’s challenging to replicate this success organically. The success of Minions: The Rise of Gru in 2022, with its GentleMinions phenomenon, serves as a reminder that viral marketing can be unpredictable.
While A Minecraft Movie’s success is impressive, it’s essential to consider the challenges of creating a sequel that recaptures the viral essence of the first film. A sequel, however, is still several years away, and for now, it’s clear that A Minecraft Movie is still resonating with viewers.